Chevrolet Corvette
In the early 1950s, General Motors seemed unlikely to be able to successfully market a sports car, especially not one that would make a profit. GM made two million cars annually, and the total sports car market was only about 5,000. The group of buyers of two-seater sports cars was a very small group.Why did Chevrolet take the plunge with the Corvette in 1953? After World War II, everyone seemed to love the sports cars theyd seen in Europe and taken to the United States. Being interested in it and buying one are two different things. GM quickly found out. According to GM, there was enough interest and the reason that so few were sold was because there was no offer of real American sports cars. The European sports cars were made for European requirements and traffic conditions. According to GM, the Americans wanted a sports car that was made for the flat American roads and the Americans had different comfort requirements.